Small business marketing is a niche area that a lot of established businesses have a whole department dedicated to however that doesn’t mean that smaller businesses aren’t able to effectively connect with and maintain a customer base. A variety of strategies, from online marketing to traditional strategies such as billboards and printed ads can help small businesses develop and sustain their brands.
Online marketing, which encapsulates the creation of a website for your business and social media profiles, is a key component of any small marketing strategy for a business. A well-designed website can provide customers with crucial information about your business, including the products and services you offer, location the hours of operation, pricing and contact information. Furthermore, a small-scale business website can function as an online store that allows you to sell your products and services directly to the consumer.
In addition to having an online presence, small businesses can also use traditional methods of marketing themselves, for example, distributing advertisements in newspapers, coupon books, or taking part in trade shows and farmers markets. A popular way to boost the visibility of your brand is to team with influencers. These are people with a large fan base on platforms like Instagram or YouTube.
A well-defined and efficient marketing strategy is vital for any small-sized business. Our survey results reveal that the majority of small-sized businesses are planning to increase their marketing efforts throughout the entire year. When asked which tactics for marketing yield the highest ROI, email and Facebook were at the top of the list, while content marketing and paid digital ads rounded out the top five. Direct mail, SMS marketing SEO tools and Twitter, however have a lower return.
